A lot of clients I work with wonder how they “can stand out.” They’re sick of competing on price. Nothing annoys them more than people calling just to ask the price and then saying, “Great, I’ll call you back” (They never do of course). I always tell them, “The best way to lose on price […]
How To Stop Competing On Price And Finally Charge What You’re Worth (The 6Ps Framework) Read More »
Date Read: 6/17/2020Rating: 9/10Go to the Amazon page for details and reviews Is your brand gay? According to branding expert Re Perez, it should be. In his book, Your Brand Should Be Gay (even if you’re not), Re praises the importance of authenticity in an increasingly inauthentic world. Touching upon everything from mindset to the
Your Brand Should Be Gay (Book Review and Insights) Read More »
Level 1- The Band The band plays the gig. Big dreams and dive bars, year after year. Beer money. Rent money. It’s all good till the beer dries up and the next month hits. … And it’s on to the next gig.
Do you know why your company exists? No, really, why are you in business? At first glance, it’s easy to say “to make money” or “to ensure stakeholder profits.” But the question of WHY is really asking an entirely different question. The question gets to the heart and guts. The stuff that matters. It’s about purpose
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So you’ve finished your website, created a facebook company page, and established a legitimate digital footprint. Congrats! The hard work of hanging your digital shingle is complete. Now it’s time to lay back and wait for the hoards of customers to beat your door down!
Have you ever found yourself saying the following? “If only these people understood.” Or, “I have to educate these people, then they’ll buy from me.” If you have, then, well, you’d be wrong (mostly). While you can definitely persuade people to buy certain things, changing a fundamental belief about something is a completely different game.
Land Better Clients and Improve Your Marketing with Marketing Jiu Jitsu Read More »
Dear loyal reader, this blog post is going to dramatically improve your copywriting ability–instantly. Say goodbye to writer’s block, forever. I’m about to give you the secret formula, the secret sauce… In fact, you might even be a little angry after reading this. You’ll smack yourself on the forehead head and say, “How come
The Five-Step Secret Formula to Crafting a Powerful Direct Response Sales Letter Read More »
Writing is hard. But there’s something truly beautiful and gratifying about it. The transmutation of thoughts into words; the act of bleeding words onto the page is a cathartic act. Had a bad day? Write about it in your journal. Have a goal you want to reach, a great dream you aspire to? Write
The Benefits of Starting a Writing Practice (Six Steps to Getting Started) Read More »
I’ll admit it. I’m one of those “self-help” people. I love consuming motivational tapes and books. Tony Robbins, Zig Ziglar, Gary V–all of ’em. So when I got the chance to see Les Brown in the flesh, I didn’t pass it up. The Get Motivated! Seminar made its way to Washington, D.C., and I was about
What I Learned About Success By Attending A Motivational Seminar Read More »
“Branding” is all the rage these days. “You gotta create a personal brand!” you’re told. Okay, but what exactly does that mean? Am I to think of myself as a product? Am I a brand in the same way that Jiffy Peanut Butter is a brand? That sounds nuts (pun intended)! David Aaker has some
Aaker On Branding (Book Review And Insights) Read More »
