“Branding” is all the rage these days. “You gotta create a personal brand!” you’re told. Okay, but what exactly does that mean? Am I to think of myself as a product? Am I a brand in the same way that Jiffy Peanut Butter is a brand? That sounds nuts (pun intended)! David Aaker has some […]
Aaker On Branding (Book Review And Insights) Read More »
In the summer of 2016, I started working as an independent marketer for Lyft. During that time, I learned a ton about marketing, human psychology, and business development. I would go out in the swampy D.C. heat and walk right up to strangers. “Hi guys, here’s fifty dollars in free ride credits with Lyft.” For
A Simple Marketing Framework Based On Free-Market Economic Principles Read More »
Do you have trouble focusing? If you’re like most people reading this, then you’re probably nodding your head with a resounding “uh huh.” I feel your pain. I’m the first one to admit it: I’m terribly unproductive at times. Without systems in place, I quickly become host to shiny object syndrome: Facebook, checking news sites for the umpteenth
Six Unique Productivity Hacks To Help You Improve Your Focus Read More »
On a recent leadership training in Egypt, I led an exercise where I had each student share a story about how they became part of the organization. “I want to know your story,” I told them. With blank stares I proceeded. “Who wants to go first?” The classroom didn’t know who I was, and naturally, they weren’t exactly
How To Tell Your Story Using “The Five Beats” Framework Read More »
I recently picked up a wrinkled copy of Positioning: The Battle For Your Mind. The pages had that “old-book smell” that confuses my brain: Is this a good smell, or is it gross? It reminds me of an old house. I imagine that the previous owner had it sitting around for a decade or so before it
Positioning: The Battle For Your Mind (Book Review) Read More »
I recently visited Egypt and gave a staff training on leadership development. I spent the first two days trying to differentiate between leadership and management. For some odd reason, putting these two words side-by-side creates an immediate good guy/bad guy dichotomy. After a tenuous day and a half of trying to make distinctions between the
How To Infuse Time Into The Organizational Development Process Read More »
I once handed out marketing materials as part of a guerilla marketing campaign. I quickly realized that if one person took something from my hand, others would follow suit. It’s kind of like that expression, “Monkey see, monkey do.” And it’s true. Scientists and sociologists call this monkey behavior “social proof.”
Contagious: Why Things Catch On (Book Review) Read More »
At my first job, I remember looking up and seeing the organizational values plastered all over the walls. They had something to do with a metaphorical bus. I think they said, “Get on the teamwork bus!”, or something. The problem, of course, was that we didn’t really work as a team. The organization was engulfed
Your Organizational Values Suck. Fix Them With This Tool Read More »
Want to make something remarkable? Then Free Prize Inside is the book for you. The title, Free Prize Inside, is an allusion to the free prize sitting at the bottom of a kid’s cereal box. Godin says that in order to create your very own “Purple Cow”(remarkable product), you’ll need your own free prize inside. Godin admits
Book Review: Free Prize Inside By Seth Godin Read More »
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Ever been frustrated trying to come up with an attention-grabbing headline? Yea, me too. Maybe you’re an email marketer who’s struggling
Steal This Headline! Headline Hacks From The Copywriter’s Handbook Read More »
