Author name: senecagates

3 Lessons I Learned From Hubspot’s Content Marketing Certification

Marketing /

  I recently finished Hubspot’s Content Marketing Certification and was blown away by the quality of the course. The instructors are engaging, and I found myself learning way more than I ever could paying thousands of dollars for some digital marketing class somewhere. Content marketing is a vital function of every organization; doing it well requires an intentional, […]

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Don’t Think You’re a Writer? Think Again. Everybody Writes (Book Review)

Book Reviews, Marketing, Storytelling /

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, is a real treat. At well over two-hundred pages, I really thought this book was going to be a slow, painful read. Instead, I was surprised to find a quick go-to reference guide to creating outstanding content. This book is comprehensive; it covers

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Gonzo Marketing : Winning Through Worst Practices (Book Review)

Book Reviews, Marketing, Organizational Development /

Gonzo Marketing has to be the coolest marketing book I’ve read in a long time. Christopher Locke is a fantastic writer, and you get the sense that, at some level, he really doesn’t care what you think. This is what makes his writing so great. It’s visceral, you know it’s the real deal when you

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Whoever Tells The Best Story Wins

2 Comments / Book Reviews, Marketing, Organizational Development, Storytelling /

  Want to influence and persuade more people to your cause? Consider utilizing the power of storytelling. In Whoever Tells the Best Story Wins, author Annette Simmons says that to tell a story, is to unleash the power of humanity. We like to think that we live in a firmly objective, rational world, where decision making based

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How To Sell The Invisible: Selling the Invisible Book Review

1 Comment / Book Reviews, Marketing /

  If you are a marketer, there’s a good chance that you might have problems reaching your customers. You might tell your boss something like, “we just need a bigger budget and more advertising space.” But what if the real problem isn’t the lack of money, or some outside factor, but rather something defeating you from the inside? What

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What I’ve Learned About Marketing From Doing Street Promotions and Product Demos

Marketing /

Face to face is where it’s at. That’s right, getting your hands dirty and actively reaching out to your customers is very effective. I don’t know if it’s because a lot of companies are lazy, or perhaps they would rather just spend their money on useless oversized banners that no one pays attention to, but

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