On a recent leadership training in Egypt, I led an exercise where I had each student share a story about how they became part of the organization. “I want to know your story,” I told them. With blank stares I proceeded. “Who wants to go first?” The classroom didn’t know who I was, and naturally, they weren’t exactly […]
How To Tell Your Story Using “The Five Beats” Framework Read More »
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, is a real treat. At well over two-hundred pages, I really thought this book was going to be a slow, painful read. Instead, I was surprised to find a quick go-to reference guide to creating outstanding content. This book is comprehensive; it covers
Don’t Think You’re a Writer? Think Again. Everybody Writes (Book Review) Read More »
Want to influence and persuade more people to your cause? Consider utilizing the power of storytelling. In Whoever Tells the Best Story Wins, author Annette Simmons says that to tell a story, is to unleash the power of humanity. We like to think that we live in a firmly objective, rational world, where decision making based
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