Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, is a real treat. At well over two-hundred pages, I really thought this book was going to be a slow, painful read. Instead, I was surprised to find a quick go-to reference guide to creating outstanding content. This book is comprehensive; it covers […]
Don’t Think You’re a Writer? Think Again. Everybody Writes (Book Review) Read More »
Gonzo Marketing has to be the coolest marketing book I’ve read in a long time. Christopher Locke is a fantastic writer, and you get the sense that, at some level, he really doesn’t care what you think. This is what makes his writing so great. It’s visceral, you know it’s the real deal when you
Gonzo Marketing : Winning Through Worst Practices (Book Review) Read More »
Want to influence and persuade more people to your cause? Consider utilizing the power of storytelling. In Whoever Tells the Best Story Wins, author Annette Simmons says that to tell a story, is to unleash the power of humanity. We like to think that we live in a firmly objective, rational world, where decision making based
Whoever Tells The Best Story Wins Read More »
If you are a marketer, there’s a good chance that you might have problems reaching your customers. You might tell your boss something like, “we just need a bigger budget and more advertising space.” But what if the real problem isn’t the lack of money, or some outside factor, but rather something defeating you from the inside? What
How To Sell The Invisible: Selling the Invisible Book Review Read More »
Imagine two friends playing a game where one of person taps out the beat of a song with their hand on the table. The other person has to listen to the beat and guess the song. It usually plays out like this: Tap. Tap. Tap. “You know what song I’m tapping right? You’ve got to know. It’s
Why Some Ideas Survive and Others Die: Made to Stick Book Review Read More »
Face to face is where it’s at. That’s right, getting your hands dirty and actively reaching out to your customers is very effective. I don’t know if it’s because a lot of companies are lazy, or perhaps they would rather just spend their money on useless oversized banners that no one pays attention to, but
What I’ve Learned About Marketing From Doing Street Promotions and Product Demos Read More »
I’m obsessed with the ideas of marketing and am always trying to find better ways to connect with my customers. One tool that I am using is called the Silver Circle. It’s called the Silver Circle, because well, I don’t have a good name for it and Simon Sinek already has dibs on the Golden Circle.
Need Ideas For Better Marketing and Business Development? Try This Tool. Read More »
I was pulled into attending Comic-Con in Baltimore this past month, and man, was it interesting. The audience was quite diverse: white suburbanites and their kids, weird little nerdy high schoolers, and urm… studly people like myself. I’ll be honest, it really wasn’t my scene and it definitely wasn’t my tribe. It’s okay though, I
Three Marketing Lessons I Took Away From Comic-Con Read More »
I recently went to the Natural Foods Expo East in Baltimore, Maryland, and came back feeling let down. I was expecting to meet impassioned food entrepreneurs who lived a life of health and fitness but instead came face to face with business people who could care less if their product worked. Gluten free, organic, pure,
Three Marketing Lessons From The Natural Foods Expo East 2016 Read More »
