A lot of clients I work with wonder how they “can stand out.” They’re sick of competing on price. Nothing annoys them more than people calling just to ask the price and then saying, “Great, I’ll call you back” (They never do of course). I always tell them, “The best way to lose on price […]
How To Stop Competing On Price And Finally Charge What You’re Worth (The 6Ps Framework) Read More »
Date Read: 6/17/2020Rating: 9/10Go to the Amazon page for details and reviews Is your brand gay? According to branding expert Re Perez, it should be. In his book, Your Brand Should Be Gay (even if you’re not), Re praises the importance of authenticity in an increasingly inauthentic world. Touching upon everything from mindset to the
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“Branding” is all the rage these days. “You gotta create a personal brand!” you’re told. Okay, but what exactly does that mean? Am I to think of myself as a product? Am I a brand in the same way that Jiffy Peanut Butter is a brand? That sounds nuts (pun intended)! David Aaker has some
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In the summer of 2016, I started working as an independent marketer for Lyft. During that time, I learned a ton about marketing, human psychology, and business development. I would go out in the swampy D.C. heat and walk right up to strangers. “Hi guys, here’s fifty dollars in free ride credits with Lyft.” For
A Simple Marketing Framework Based On Free-Market Economic Principles Read More »
On a recent leadership training in Egypt, I led an exercise where I had each student share a story about how they became part of the organization. “I want to know your story,” I told them. With blank stares I proceeded. “Who wants to go first?” The classroom didn’t know who I was, and naturally, they weren’t exactly
How To Tell Your Story Using “The Five Beats” Framework Read More »
I recently picked up a wrinkled copy of Positioning: The Battle For Your Mind. The pages had that “old-book smell” that confuses my brain: Is this a good smell, or is it gross? It reminds me of an old house. I imagine that the previous owner had it sitting around for a decade or so before it
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I once handed out marketing materials as part of a guerilla marketing campaign. I quickly realized that if one person took something from my hand, others would follow suit. It’s kind of like that expression, “Monkey see, monkey do.” And it’s true. Scientists and sociologists call this monkey behavior “social proof.”
Contagious: Why Things Catch On (Book Review) Read More »
Want to make something remarkable? Then Free Prize Inside is the book for you. The title, Free Prize Inside, is an allusion to the free prize sitting at the bottom of a kid’s cereal box. Godin says that in order to create your very own “Purple Cow”(remarkable product), you’ll need your own free prize inside. Godin admits
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Ever been frustrated trying to come up with an attention-grabbing headline? Yea, me too. Maybe you’re an email marketer who’s struggling
Steal This Headline! Headline Hacks From The Copywriter’s Handbook Read More »
I recently finished Hubspot’s Content Marketing Certification and was blown away by the quality of the course. The instructors are engaging, and I found myself learning way more than I ever could paying thousands of dollars for some digital marketing class somewhere. Content marketing is a vital function of every organization; doing it well requires an intentional,
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