Level 1- The Band The band plays the gig. Big dreams and dive bars, year after year. Beer money. Rent money. It’s all good till the beer dries up and the next month hits. … And it’s on to the next gig.
Do you know why your company exists? No, really, why are you in business? At first glance, it’s easy to say “to make money” or “to ensure stakeholder profits.” But the question of WHY is really asking an entirely different question. The question gets to the heart and guts. The stuff that matters. It’s about purpose
Does Your Company Know Its Why? Read More »
On a recent leadership training in Egypt, I led an exercise where I had each student share a story about how they became part of the organization. “I want to know your story,” I told them. With blank stares I proceeded. “Who wants to go first?” The classroom didn’t know who I was, and naturally, they weren’t exactly
How To Tell Your Story Using “The Five Beats” Framework Read More »
Want to make something remarkable? Then Free Prize Inside is the book for you. The title, Free Prize Inside, is an allusion to the free prize sitting at the bottom of a kid’s cereal box. Godin says that in order to create your very own “Purple Cow”(remarkable product), you’ll need your own free prize inside. Godin admits
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Arnold has six rules for success, and guess what… they are probably a lot different than the ones you learned in school or practice at work. Arnold is an anomaly. He grew up in a small Austrian town with the expectations of his family that he would follow in the footsteps of his father. Arnold,
Arnold’s Six Rules: Lessons From The “Austrian Oak” Read More »
