Copywriting Archives -

The Five-Step Secret Formula to Crafting a Powerful Direct Response Sales Letter

Dear loyal reader, this blog post is going to dramatically improve your copywriting ability–instantly. Say goodbye to writer’s block, forever. I’m about to give you the secret formula, the secret sauce… In fact, you might even be a little angry after reading this. You’ll smack yourself on the forehead head and say, “How come […]

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A Simple Marketing Framework Based On Free-Market Economic Principles

Copywriting, Marketing / senecagates

In the summer of 2016, I started working as an independent marketer for Lyft. During that time, I learned a ton about marketing, human psychology, and business development. I would go out in the swampy D.C. heat and walk right up to strangers. “Hi guys, here’s fifty dollars in free ride credits with Lyft.” For

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Steal This Headline! Headline Hacks From The Copywriter’s Handbook

Copywriting, Marketing / senecagates

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Ever been frustrated trying to come up with an attention-grabbing headline? Yea, me too. Maybe you’re an email marketer who’s struggling

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