Date Read: 6/17/2020Rating: 9/10Go to the Amazon page for details and reviews Is your brand gay? According to branding expert Re Perez, it should be. In his book, Your Brand Should Be Gay (even if you’re not), Re praises the importance of authenticity in an increasingly inauthentic world. Touching upon everything from mindset to the […]
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“Branding” is all the rage these days. “You gotta create a personal brand!” you’re told. Okay, but what exactly does that mean? Am I to think of myself as a product? Am I a brand in the same way that Jiffy Peanut Butter is a brand? That sounds nuts (pun intended)! David Aaker has some
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I recently picked up a wrinkled copy of Positioning: The Battle For Your Mind. The pages had that “old-book smell” that confuses my brain: Is this a good smell, or is it gross? It reminds me of an old house. I imagine that the previous owner had it sitting around for a decade or so before it
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I once handed out marketing materials as part of a guerilla marketing campaign. I quickly realized that if one person took something from my hand, others would follow suit. It’s kind of like that expression, “Monkey see, monkey do.” And it’s true. Scientists and sociologists call this monkey behavior “social proof.”
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At my first job, I remember looking up and seeing the organizational values plastered all over the walls. They had something to do with a metaphorical bus. I think they said, “Get on the teamwork bus!”, or something. The problem, of course, was that we didn’t really work as a team. The organization was engulfed
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Want to make something remarkable? Then Free Prize Inside is the book for you. The title, Free Prize Inside, is an allusion to the free prize sitting at the bottom of a kid’s cereal box. Godin says that in order to create your very own “Purple Cow”(remarkable product), you’ll need your own free prize inside. Godin admits
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, is a real treat. At well over two-hundred pages, I really thought this book was going to be a slow, painful read. Instead, I was surprised to find a quick go-to reference guide to creating outstanding content. This book is comprehensive; it covers
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Gonzo Marketing has to be the coolest marketing book I’ve read in a long time. Christopher Locke is a fantastic writer, and you get the sense that, at some level, he really doesn’t care what you think. This is what makes his writing so great. It’s visceral, you know it’s the real deal when you
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Want to influence and persuade more people to your cause? Consider utilizing the power of storytelling. In Whoever Tells the Best Story Wins, author Annette Simmons says that to tell a story, is to unleash the power of humanity. We like to think that we live in a firmly objective, rational world, where decision making based
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If you are a marketer, there’s a good chance that you might have problems reaching your customers. You might tell your boss something like, “we just need a bigger budget and more advertising space.” But what if the real problem isn’t the lack of money, or some outside factor, but rather something defeating you from the inside? What
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